Marketers are all aware of the advantages of video within the content marketing strategy of companies. What some do not know is that in addition to its potential in conveying a message clearly and concisely, video marketing helps with SEO and improves the positioning of your website in search engines.
If you do not take into account the importance of SEO, you run the risk of not reaching the expected audience. It is not enough to have a solid and professional video. You must devote time and effort to position your message in both Google and YouTube for all the pre-production work to achieve results.
Both platforms are interrelated. That is, if you reach a good position in YouTube, you will also improve the SEO of your corporate website. As you can see, the reward is twofold. It will positively impact the promotion of the products and services offered. HIring expert SEO agency Jacksonville is one of the best ways to increase sales.
Also, it achieves another less tangible, but equally important goal. An original, useful and engaging video will also manage to create a brand image. Among other advantages, this enables competitive differentiation through values such as credibility or uniqueness.
- Making a good video is not enough. You must make it known through SEO.
- Improve YouTube positioning positively affects Google.
- Achieving these video marketing objectives will increase sales and build brand image.
Steps to optimize your video
The goal that you always have to keep in mind is to optimize your publications to make it as easy as possible for YouTube. To do so, this article will leave you a series of tips to help:
Try to determine what are the keywords of your activity and use them in the title and description. Check out videos that appear in the first position using your target keywords. Doing so will help you discover good ideas. Finally, set yourself goals that are measurable to evaluate the final results. Florida search engine optimization experts have mastered the strategies in getting the best keyword for your business and goals.
Rename the video file name
As it is advisable to rename the pictures that are uploaded to blogs or Facebook, the same principle applies to video. It is important that the video uploaded to YouTube is not a garbled correlation of numbers and letters. Use understandable terms and related audiovisual content.
Set the proper title and keywords
“Rickrolling" is only good as a prank, not for marketing or business related videos. Use keywords that try to entice the interest of your audience without lying. It makes no sense to disappoint the expectations of the viewer.
Use description and tags
This is another very important section. What you write here will provide a lot of information to both the public, Google, and YouTube. When filling these spaces, get in the shoe of someone who wants to find useful information on a particular sector.
Boosts and responds to comments
As with the blog, the interaction is highly valued by search engines. So it"s a good call to action and invite the public to express their opinion freely. Avoids censorship although they criticize your brand. Always respond with a positive and conciliatory tone. And do not forget to allow your audiovisual share button and embed on any website.
Rely on the strength of social networks
Platforms like Facebook or Twitter promote virality. The more a video becomes popular, the more that people will share it. It will, therefore, create a lot of links which will help the best position your company. Audiovisual content works well on social networks.
Take care of your profile channel
Your profile is your digital business card, and it is important to make a good impression from the start. Fill in all sections in a clear and simple way. Watch your avatar and proofread your texts, so you do not have misspellings.
Provide frequent update
You must be as regular as possible when posting new audiovisual messages. Distribute your content over time, so you do not publish all your videos at once, or there will be long periods of inactivity.
The content commands
As with text, content is still the most valuable factor in improving SEO. It is important to project an attractive image, focus on quality in recording and production. Do your best to make a professional script. There is no better way to be well positioned than to provide a quality content.
Look for a marketing company that will not only help you to get that professional quality video but will also improve the positioning of your brand searches on Google and YouTube. Therefore, strive to develop strategies aimed at positioning video marketing since the beginning of the project.