‘Infographics’ are a trend. It may eventually fade away, though I don’t see it happening over the next 5 years. But a thing that will stay here forever is the need for data visualization. Uldis Leifer
Infographics are becoming a fad nowadays.The search of inographics increased by 80% according to Hubspot.com. Consumers find it more engaging to see these visual content rather than simple text. Another reason relating to this phenomena, most people are visual learners and nothing excites them more than stunning graphics.
Companies like to incorporate these infographics in their content marketing strategy because of the powerful results that it could give which can be quite satisfactory.
However, there are things that you need to consider to effectively create an awesome infographic. Here are some nifty tips to help you get started:
1. Observe and learn
To get a clear idea of what makes an infographic effective, you could start off by checking out some popular infographics and observe the elements that make them stand out form the rest. One good place to search is Pinterest, consumers would usually pin some of the visual contents that strongly appeal to them.
2. Use your creative juices
Use your creativity to think of unique ideas to incorporate in your infographic, Most brands nowadays try to use an analogy which is quite effective in attracting readers. Before you start, try to determine the purpose of your infographic. Would it be humorous, serious or something unexpected? Your main goal though would be to properly disseminate information and make sure that your target market would understand what you mean.
3. Make sure your data is reliable
You need to check if your data i relevant and quite interesting. Also try to make sure it’s unique that readers would be attracted in reading it than anywhere else. Your sources should also be reputable to give accurate information which is necessary. Don’t forget to credit your sources especially if you give out data dealing with numbers or statistics,
4. Simplicity is beauty
A flat design usually works as it’s visually appealing and not too hard to the reader’s eyes. Consistency and a good color scheme can simply make some magic. You can try to check out some templates or create your own color scheme by checking out complimentary colors. You could also try to set-up a theme e.g. modern, retro and etc, so that your overall design will go in a specific direction.
5. Tell a thought-provoking story
Try to carefully choose points or facts that would tell an interesting story as a whole. You got to make sure that every bit of information that you’re adding is directly related to what the main topic is.
6. Size definitely matters
Avoid creating too large images for it will just add up to a lengthy website loading which affects consumer’s interest. Try to use a compressed size to make your reader more engaged in your post. You should go for a width of not more than 735 pixels to avoid resizing which can just mess up your overall image. This also makes your image quite easier to share on social networks.
7. Make it shareable
Infographics can generate a lot of traffic to your website so, it’s always best to embed it and make it shareable to other social platforms. You can use some tools which can add some share buttons that could ultimately encourage your readers to share it.