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The Importance Of Video Marketing In SEO

Marketers are all aware of the advantages of video within the content marketing strategy of companies. What some do not know is that in addition to its potential in conveying a message clearly and concisely, video marketing helps with SEO and improves the positioning of your website in search engines.

If you do not take into account the importance of SEO, you run the risk of not reaching the expected audience. It is not enough to have a solid and professional video. You must devote time and effort to position your message in both Google and YouTube for all the pre-production work to achieve results.

Both platforms are interrelated. That is, if you reach a good position in YouTube, you will also improve the SEO of your corporate website. As you can see, the reward is twofold. It will positively impact the promotion of the products and services offered. HIring expert SEO agency Jacksonville is one of the best ways to increase sales.

Also, it achieves another less tangible, but equally important goal. An original, useful and engaging video will also manage to create a brand image. Among other advantages, this enables competitive differentiation through values such as credibility or uniqueness.

  • Making a good video is not enough. You must make it known through SEO.
  • Improve YouTube positioning positively affects Google.
  • Achieving these video marketing objectives will increase sales and build brand image.

Steps to optimize your video

The goal that you always have to keep in mind is to optimize your publications to make it as easy as possible for YouTube. To do so, this article will leave you a series of tips to help:

Preliminary study

Try to determine what are the keywords of your activity and use them in the title and description. Check out videos that appear in the first position using your target keywords. Doing so will help you discover good ideas. Finally, set yourself goals that are measurable to evaluate the final results. Florida search engine optimization experts have mastered the strategies in getting the best keyword for your business and goals.

Rename the video file name

As it is advisable to rename the pictures that are uploaded to blogs or Facebook, the same principle applies to video. It is important that the video uploaded to YouTube is not a garbled correlation of numbers and letters. Use understandable terms and related audiovisual content.

Set the proper title and keywords

“Rickrolling” is only good as a prank, not for marketing or business related videos. Use keywords that try to entice the interest of your audience without lying. It makes no sense to disappoint the expectations of the viewer.

Use description and tags

This is another very important section. What you write here will provide a lot of information to both the public, Google, and YouTube. When filling these spaces, get in the shoe of someone who wants to find useful information on a particular sector.

Boosts and responds to comments

As with the blog, the interaction is highly valued by search engines. So it’s a good call to action and invite the public to express their opinion freely. Avoids censorship although they criticize your brand. Always respond with a positive and conciliatory tone. And do not forget to allow your audiovisual share button and embed on any website.

Rely on the strength of social networks

Platforms like Facebook or Twitter promote virality. The more a video becomes popular, the more that people will share it. It will, therefore, create a lot of links which will help the best position your company. Audiovisual content works well on social networks.

Take care of your profile channel

Your profile is your digital business card, and it is important to make a good impression from the start. Fill in all sections in a clear and simple way. Watch your avatar and proofread your texts, so you do not have misspellings.

Provide frequent update

You must be as regular as possible when posting new audiovisual messages. Distribute your content over time, so you do not publish all your videos at once, or there will be long periods of inactivity.

The content commands

As with text, content is still the most valuable factor in improving SEO. It is important to project an attractive image, focus on quality in recording and production. Do your best to make a professional script. There is no better way to be well positioned than to provide a quality content.

Look for a marketing company that will not only help you to get that professional quality video but will also improve the positioning of your brand searches on Google and YouTube. Therefore, strive to develop strategies aimed at positioning video marketing since the beginning of the project.

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6 Reasons Why You Need SEO For Your Local Business

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So you decided to start a local business and try to build what you’re passionate about. In the past, local businesses are not really that interested in SEO as they can make their business grow organically. However, times have changed and a lot of people use the internet to search for local businesses that could cater to their needs. Because of this, opting for SEO service is definitely one of the marketing investments that every business should have.

Here are the top reasons why you need SEO for your local business.

Empowered Branding. SEO can help you develop your brand online by creating more awareness for clients to notice you. A professional-looking website plus superb branding can build a familiarity among customers online which could eventually lead to brand loyalty.

Increased Traffic. With SEO, your website will gain increased traffic based on relevant keywords and phrases that your targets usually use. SEO companies do some deep research which can lead to the identification of keywords and phrases relevant to your business and location. By SEO, you can be able to uplift your business by getting a spot at the first page results.

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More customers equals more sales.

Increased Sales. This is a no-brainer for the fact that people will discover you more online, you will eventually have more customers for your business. Just imagine how many of your potential targets hangout online and if they spot you, they would more likely go for your products.

Specific Targeting. As mentioned before, SEO involves a lot of research and because of this, SEO can target on a specific market on specific countries, regions, states and cities which can do good for your local business. You can be able to attract customers near your location easily without much effort.

Higher Authority. If you are able to increase your page ranking and get a high position on the search engine results, you’ll become an authority site in the eyes of your target market. People usually focus on the first page results and rarely go to the next page for their search. Businesses on the first page result are automatically viewed as the most reliable and the best there is.

Better ROI. SEO can give you better ROI as it can easily reach a lot of potential customers easily more than what TV advertising can do. Not a lot of people would even pay attention to TV ads anymore and more focused on what they can see online.

Check this out for more local SEO tips!

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SEO Ranking Factors Every Marketer Must Know

google_seoApparently, Google has a new ranking factor which is a hype nowadays. It’s a major change that Google did to its algorithms which has a huge impact on search results.

This is an intriguing situation which calls for some much needed clarification on what SEO factors should be considered in 2016.

Brian Dean , along with his data partners analyzed 1 million Google search results to check on what are the key factors that affect SEO. Here are some key points in their findings:

 

 

linkPower of Backlinks. Backlinks still pretty much remain an important Google ranking factor. A number of domains which link to a page was closely related with rankings. It’s good idea to always link related pages to your content if you want it to rank higher.

Link Authority. A site’s overall link authority is also directly connected to high rankings. A link authority can also signify value and trust which can help your website gain more exposure.

Topically relevant content. Content that focused on a single topic outperformed content that didn’t cover a topic in-depth. This just means that you need to think clearly about your content and make it discuss more about a specific topic. If this seems a lot of work for you, you could always seek the assistance of an SEO Expert such as SumitSEO – A Jacksonville SEO Company to do creative content for you.

 

imagesLong Form Content. Longer content seems to rank higher in Google’s search results. An average of 1,890 words was seen on the Google first page result. Avoid short content and try to invest your time in creating comprehensive content if you want your website to shine.

HTTPS. Google confirmed HTTPS to be a ranking signal so, this likely is related to page rankings. But, the choice of changing to HTTPS is totally up to you because the abrupt switch can just give you trouble. You can check Google’s guidelines for HTTPS for more information.

Make it visual. Content with a least one image outperformed those without images. Visuals can make your content more interesting and more shareable to readers.

Be speedy. Site speed definitely matters. Fast-loading sites gained a higher rank than slow-loading sites. This can true given that most people today have a short attention span. Readers easily loss interest if they wait too long for a website to load up.
As we can see, there are a lot of factors that need to be considered.

Bottomline

Therefore, it really is necessary to consider these SEO ranking factors if you aim to get a high page ranking in Google. We are approaching modern times and algorithms can change so, we need to be prepared for those changes and utilize them for our good. This might be a bit overwhelming for a beginner however, you always have the option of asking help from any local SEO service in your area.

 

You can check more of Brian Dean’s thoughts on Google’s ranking factor below:

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4 Content Marketing Tips for 2015

“Good content is not storytelling. It’s telling your story well.” –@MarketingProfs

Content marketing has been proven to be quite essential in attracting your potential customers. A strong content makes it easier for a business or brand to be a success by making their target market more engaged in what they can offer.

 

However, content marketing can be a bit tricky especially if you’re just a beginner. Here’s an awesome infographic to make your content stand out!info

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How To Create A Business’ Website In Orlando, FL

The realization and creation of web pages are a work that requires a particular structure and planning at the beginning of its elaboration. The final result of your job will depend on the organization, the originality and the elements used in the pages that are created. It should be kept in mind, whom it is addressed, to adapt the content and style of the aggregate function that will read your pages. Make sure that the reader does not get lost in the navigation, and this is the reason why it is necessary to structure a clear design in the relation of some pages with each other.

Definition of objectives

The first step, for the creation of well-structured web pages, is to know in advance the message to be transmitted. The images and the elements to be used will be different if a network is put up to sell a product, or to give information to publish a scientific work. In the latter case, the page should provide a more precise image.

Outline a design

It should be noted that professional website has a more formal appearance and that their design is as important as the image of an institution. On a more professional level, the presentation should be taken care of, always maintaining a corporate picture of all pages and a style appropriate to the profile of the institution. This will allow you to collect the materials that will be included in it: images, graphics, forms, forms, logos, etc. You can also add an app development in Orlando, FL.

The design line should be coherent and homogeneous, maintaining a common visual appearance like the same background colors, the same style of horizontal and vertical dividing lines, the same graphical logos always in the same position of the page. Adding an app development in Orlando, FL makes it with a professional appearance with standard elements will cause users to visit the pages in order and do not get lost thinking that they are in another Web.

Create a navigation chart

Then you have to plan how users are going to get around them. A clear flow diagram should be made to define the main indexes, the secondary pages and the branches of all documents. If you use a single web page and this is very extensive, you should put links to the different parts of the document at the beginning and the end of your page and thus facilitate the reading of it, without having to depend on so much of the scroll bars.

Definition of style

Once the basic structure of the web has been created, the style of the pages must be defined. It is practical to create a custom page to apply to all pages that you generate, including logos, headers, and feet.

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Cool Dental Marketing Tips

 

Face it. A lot of people are scared of dentists. According to a study, the main fear of the dental office is based on society’s beliefs about the dentist, rather than a painful experience in a dental office. A certain percentage will just seek dental help if they acquire serious dental issues. Just this fact makes it’s difficult for most dentists to market their business and gain more clients.

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So, how can a dental business be a success in spite of the phenomena of dental fear? This is where dental marketing can really help in getting more patients to trust dental services. Let’s try to dig deeper and discuss some interesting ideas for dental marketing.

77 % use a search engine to search for health and medical information.

A majority of people use search engines such as Google, to search for medical-related information such as doctors. If they can spot you on the internet, they can have a more positive feeling about your service. Leave a mark in the modern world by creating your own website and search engines would gladly shine the limelight on your business.

52% of smartphone users gather health information and health related services on their phones.

If you do create a website, make sure you optimize it for mobile-users. A stunning webpage maybe worthless if it’s not displayed correctly on mobile phones. Nowadays, most people find it more convenient to use their mobiles in surfing the internet and it’s all worthwhile if you can run a mobile-friendly website.

34% read someone else’s review or experience online.

Customer reviews can make or break a business. You need to make sure you have great reviews about your business to create more awareness. Fake and bad reviews are common in the internet and dentists are the usual targets of these. Try to control or manage the reviews.

Engage in social media and make more people to like you.

Social media can be an effective platform for marketing if you know how to use it wisely.  For instance, Facebook has remained to be a social media giant and you can easily reach your potential patients instantly if you have an effective campaign. You can post some interesting short video which can represent what your business is about. You can even invite your patients to share their thoughts on your page which can increase the rate of engagement.

Seek professional help to stand out from the crowd.

Marketing can be a bit overwhelming especially for beginners so, we need the help of professional who can help your business be discovered. You can have a lot of competitors and if you don’t have a strong presence online, you would be crushed by your competition. There are a lot of dental marketing professionals that could provide you with creative marketing strategies to make your business a success. There is an available dentist marketing in Orlando, FL and any part of the state.

Take advantage of these cool dental marketing tips and crush the idea of dental fear!

 

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5 Content Marketing Tips For Facebook

Facebook remains to be one of the most popular social platforms around today. Almost each and every one has their own account whether for business or personal purposes. With that amount of people, you would imagine how many target audiences you could reach instantly without even lifting a finger!

However, it’s not just about posting something and expecting people to like it instantly. So, here are some tips that could help you build a strong presence in Facebook.

 

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7 Awesome Tips in Creating Eye-catching Infographics

‘Infographics’ are a trend. It may eventually fade away, though I don’t see it happening over the next 5 years.  But a thing that will stay here forever is the need for data visualization. Uldis Leifer

Infographics are becoming a fad nowadays.The search of inographics increased by 80% according to Hubspot.com. Consumers find it more engaging to see these visual content rather than simple text. Another reason relating to this phenomena, most people are visual learners and nothing excites them more than stunning graphics.

Companies like to incorporate these infographics in their content marketing strategy because of the powerful results that it could give which can be quite satisfactory.

However, there are things that you need to consider to effectively create an awesome infographic. Here are some nifty tips to help you get started:

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1. Observe and learn

To get a clear idea of what makes an infographic effective, you could start off by checking out some popular infographics and observe the elements that make them stand out form the rest. One good place to search is Pinterest, consumers would usually pin some of the visual contents that strongly appeal to them. pinterest

 

2. Use your creative juices

 

Use your creativity to think of unique ideas to incorporate in your infographic, Most brands nowadays try to use an analogy which is quite effective in attracting readers. Before you start, try to determine the purpose of your infographic. Would it be humorous, serious or something unexpected? Your main goal though would be to properly disseminate information and make sure that your target market would understand what you mean.

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3. Make sure your data is reliable

 

You need to check if your data i relevant and quite interesting. Also try to make sure it’s unique that readers would be attracted in reading it than anywhere else. Your sources should also be reputable to give accurate information which is necessary. Don’t forget to credit your sources especially if you give out data dealing with numbers or statistics,

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4. Simplicity is beauty

 

A flat design usually works as it’s visually appealing and not too hard to the reader’s eyes. Consistency and a good color scheme can simply make some magic. You can try to check out some templates or create your own color scheme by checking out complimentary colors. You could also try to set-up a theme e.g. modern, retro and etc, so that your overall design will go in a specific direction.

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5. Tell a thought-provoking story

Try to carefully choose points or facts that would tell an interesting story as a whole. You got to make sure that every bit of information that you’re adding is directly related to what the main topic is.

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6. Size definitely matters

Avoid creating too large images for it will just add up to a lengthy website loading which affects consumer’s interest. Try to use a compressed size to make your reader more engaged in your post. You should go for a width of not more than 735 pixels to avoid resizing which can just mess up your overall image. This also makes your image quite easier to share on social networks.

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7. Make it shareable

Infographics can generate a lot of traffic to your website so, it’s always best to embed it and make it shareable to other social platforms. You can use some tools which can add some share buttons that could ultimately encourage your readers to share it.

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