Apparently, Google has a new ranking factor which is a hype nowadays. It’s a major change that Google did to its algorithms which has a huge impact on search results.
This is an intriguing situation which calls for some much needed clarification on what SEO factors should be considered in 2016.
Brian Dean , along with his data partners analyzed 1 million Google search results to check on what are the key factors that affect SEO. Here are some key points in their findings:
Power of Backlinks. Backlinks still pretty much remain an important Google ranking factor. A number of domains which link to a page was closely related with rankings. It’s good idea to always link related pages to your content if you want it to rank higher.
Link Authority. A site’s overall link authority is also directly connected to high rankings. A link authority can also signify value and trust which can help your website gain more exposure.
Topically relevant content. Content that focused on a single topic outperformed content that didn’t cover a topic in-depth. This just means that you need to think clearly about your content and make it discuss more about a specific topic. If this seems a lot of work for you, you could always seek the assistance of an SEO Expert such as SumitSEO – A Jacksonville SEO Company to do creative content for you.
Long Form Content. Longer content seems to rank higher in Google’s search results. An average of 1,890 words was seen on the Google first page result. Avoid short content and try to invest your time in creating comprehensive content if you want your website to shine.
HTTPS. Google confirmed HTTPS to be a ranking signal so, this likely is related to page rankings. But, the choice of changing to HTTPS is totally up to you because the abrupt switch can just give you trouble. You can check Google’s guidelines for HTTPS for more information.
Make it visual. Content with a least one image outperformed those without images. Visuals can make your content more interesting and more shareable to readers.
Be speedy. Site speed definitely matters. Fast-loading sites gained a higher rank than slow-loading sites. This can true given that most people today have a short attention span. Readers easily loss interest if they wait too long for a website to load up.
As we can see, there are a lot of factors that need to be considered.
Therefore, it really is necessary to consider these SEO ranking factors if you aim to get a high page ranking in Google. We are approaching modern times and algorithms can change so, we need to be prepared for those changes and utilize them for our good. This might be a bit overwhelming for a beginner however, you always have the option of asking help from any local SEO service in your area.
You can check more of Brian Dean’s thoughts on Google’s ranking factor below: